Conceptual Work

Event concept that combines a relaxing yoga session with a cat adoption experience. By blending wellness with animal adoption, the event encourages connection, reduces stress, and helps shelter cats find homes. The brand identity focuses on cat themed wordplay and playful visuals to attract yoga lovers and potential adopters. 

This motion ad concept for Ally Bank focuses on the relatable side of money - those moments when you buy something just because it makes you happy. Ally is portrayed as the encouraging voice behind those choices, as the ad reassures that Ally makes it easy to save money. 

Pillow comparison

phone comparison

This project is a magazine centered around my classmate's design philosophy and personal experiences, all derived from interviews I conducted with him. The magazine showcases this person's confidence in creative freedom, with subtle red accents that make key elements of the text stand out, establishing a clear hierarchy of information.